Take pressure off your direct acquisition strategy
Combining inbound strategies with partner-led acquisition can have a significant impact on your marketing pipeline. Businesses that move to this model typically see 65% increased efficiency and reduced cost, 56% improved new customer acquisition, and 47% accelerated product-to-market.
Skip the trust-building
Why spend time and resources building trust from scratch, which usually takes around 28 touchpoints? Instead, co-marketing with like-minded businesses allows you to leap over that trust-building hurdle through advocacy.
Transition to high-quality, low-volume leads
By redirecting traditional direct acquisition investment to partner marketing, the opportunities created through strong advocacy will be much higher quality. In supporting the sales co-sell motion through joint marketing, your lead feed will be in sync with a powerful co-sell motion.
Transition to high-quality, low-volume leads
By redirecting traditional direct acquisition investment to partner marketing, the opportunities created through strong advocacy will be much higher quality. In supporting the sales co-sell motion through joint marketing, your lead feed will be in sync with a powerful co-sell motion.
Deliver lead value to partners
Build trust and engagement with partners by giving them leads you generate. With co-sell, those leads can be progressed with both the partner and your sales team, significantly increasing the chances of conversion.
A platform to drive partnership marketing success
As B2B focuses more on relationships, you need a platform for easy co-marketing with various partner types like ISVs, resellers, referrals, MSPs, distributors, and SIs. Don’t try and do that manually!
Marketing insights you can’t find in CRM
Track partner interactions, connect them to business performance, and refine your co-marketing strategy with PRM – a platform designed for partnership success, not found in CRM or marketing automation tools.
Feature level value
Collaborate with partners to craft impactful co-marketing campaigns. Leverage joint strategies, co-branded content, and promotions to amplify your marketing reach and boost lead generation. Read more.
Ensure partners have access to up-to-date marketing assets. With PRM, easily manage and share brochures, product information, and promotional materials to maintain brand consistency. Read more.
Harness the power of data and analytics to optimize marketing strategies. PRM offers insights into partner performance, helping you make informed decisions and maximize ROI. Read more.
Track and nurture leads generated by partners. PRM's lead management features empower you to guide prospects through the sales funnel with ease. Read more.
Get leads to your partner quickly, enabling them to help you convert those leads to closed deals with smaller sales cycles. Read more.
All partner marketing activity and sales data are integrated into your CRM, so you have a single point of truth of both direct and partner-sourced opportunities. Read more.
